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The concept of post-materialism is quite important in modern culture and should be considered in reference of three concepts of materialism, not coinciding. Firstly is the historical and dialectic materialism by Marx and Engels. Secondly concerns a not-religious and secular consumerist materialism as a typical result of extreme capitalism. There is a third concept of materialism, which regards the philosophical argument that matter is the only existing reality, and therefore that to the matter should be reduced even all that material would not appear (soul, consciousness, etc..) The first two conceptions ones of materialism are sociological and the third is philosophical.

The word postmaterialism then, in itself, says little or nothing if you do not relate to the meaning of "materialism" to which it refers as its character. Just giving the framework of reference and what we mean with the word postmaterialism (often written post-materialism). In general are identified: A) an ontological postmaterialism, B) an existentialistic postmaterialism, C) an ethical postmaterialism and finally D) a political-sociological postmaterialism , which is also the best known.

Contents 1 Sociological postmaterialism 2 Ontological and existential postmaterialism 3 See also 4 References 5 External links

[edit] Sociological postmaterialism

The sociological theory of Post-materialism assumes an ongoing transformation of individuals and society which liberates them gradually from the stress of basic acquisitive or materialistic needs. In the first place, the term "post-materialism" and the related concept of "the silent revolution" was made rather notorious in political and social sciences by Ronald Inglehart since the beginning of the seventies referring a new religious moral against the consumerism.

One of Inglehart's main assumptions is that individuals pursue various goals in hierarchical order. First, material needs like hunger or thirst have to be satisfied. If this is done, the focus will be gradually shifting to nonmaterial goods. Hence, according to Inglehart's interpretation of Maslow's hierarchy of human goals, cohorts which often experienced economic scarcities would ceteris paribus place strong priorities on economic needs or economic growth and safety needs such as a strong national defense and "law and order" (materialism). On the other hand, cohorts who have experienced high material affluence start to give high priority to values such as individual improvement, personal freedom, citizen input in government decisions, the ideal of a society based on humanism, and maintaining a clean and healthy environment.

This hypothesis would imply that a growing part of society becomes more post-materialist given long periods of material affluence. The post-material orientations acquired during socialisation should also be rather steadfast, because they are claimed to be a rather stable value-system value in contrast to more volatile political and social attitudes.

There are several ways of measuring post-materialism in empirical science. A rather simple, but common way is creating an index from survey respondents' patterns of responses to a series of items which were designed to measure personal political priorities:

"If you had to choose among the following things, which are the two that seem the most desirable to you?

• Maintaining order in the nation.
• Giving people more say in important political decisions.
• Fighting rising prices.
• Protecting freedom of speech.

... On the basis of the choices made among these four items, it is possible to classify our respondents into value priority groups, ranging from a 'pure' acquisitive type to a 'pure' post-bourgeois type, with several intermediate categories." (Inglehart 1971: 994 f.)

The theoretical assumptions and the empirical research connected with the concept of post-materialism have received considerable attention and critical discussion in the human sciences. Amongst others, the validity, the stability and the causation of post-materialism has been doubted.

The so-called "Inglehart-index" has been included in several surveys (e.g. General Social Survey, World Values Survey, Eurobarometer, ALLBUS, Turning Points of the Life-Course). The time series in ALLBUS (German General Social Survey) is particularly comprehensive. From 1980 to 1990 the share of "pure post-materialists" increased from 13 to 31 percent in West Germany. After the economic and social stress caused by German reunification in 1990 it dropped to 23 percent in 1992 and stayed on that level afterwards (Terwey 2000: 155; ZA and ZUMA 2005). The ALLBUS sample from the less affluent population in East Germany show much lower portions of post-materialists (1991: 15%, 1992: 10%, 1998: 12%). International data from the 2000 World Values Survey show the highest percentage of post-materialists in Australia (35%) followed by Austria (30%), Canada (29%), Italy (28%), Argentina (25%), United States (25%), Sweden (22%), Netherlands (22%), Puerto Rico (22%) etc. (Inglehart et al. 2004: 384). In spite of some questions raised by these and other data, measurements of post-materialism have prima facie proven to be statistically important variables in many analyses.

As increasing post-materialism is based on the abundance of material possessions or resources, it should not be mixed indiscriminately with asceticism or general denial of consumption. In some way post-materialism may be criticized as super-materialism. German data show that there is a tendency towards this orientation among young people, in the economically rather secure public service, and in the managerial middle class (Pappi and Terwey 1982).

Recently, the issue of a “second generation of Postmateralism” appearing on the scene of world wide Civil Society, to a large extent conceived as their “positive ideological embodiment”, has been brought up mainly by Cultural Scientist Roland Benedikter in his 7-fold book series “Postmaterialismus” (2001-2005).

[edit] Ontological and existential postmaterialism

If Inglehart and his followers developed a sociological and political postmaterialism, in last year some philosophers have theorized an overcoming of traditional materialism in the fields of materialistic ontology and in that one of atheist existentialism.

The ontological and existential post-materialism having philosophical character, can be considered anoverrun integrating the traditional materialism, considered simplistic and reductionist. Suffice it here to recall the extensive and important contributions of La Mettrie and Diderot in XVIII century. Denis Diderot,in fact, with his sharp and deep analysis of the ontic reality and both of the human soul, was already a postmaterialist ante litteram, which offered new ontological and existential horizons.

A recent form of postmaterialism is that proposed by the italian atheist philosopher Carlo Tamagnone. This thinker aims in various ways to overcome the materialistic reductionism, proposing new concepts not strikly materialistic, opening a new horizon that is also a new form of atheist existentialism.

[edit] See also

• Postmodernity
• Consumerism
• Affluenza
• Gross National Happiness
• Abraham Harold Maslow
• John Kenneth Galbraith
• Anthony Giddens
• World Values Survey
• Material feminism

[edit] References

[edit] External links

• Fifty Possible Ways to Challenge Over-Commercialism by Albert J. Fritsch, SJ, PhD